Our understanding of cultural nuances is one key to our successful B2B relationships when working with diverse markets like the US and the Philippines.
Here’s why it matters
- Tailored communication: Adapting your style for direct US communication vs. the more relationship-focused Philippine approach can significantly improve engagement.
- Respect for hierarchy: Recognising the importance of hierarchy in Philippine business culture, while navigating the often flatter US structures, helps in building trust.
- Time perception: Understanding the different approaches to time management between US efficiency-driven practices and the more flexible Filipino concept of time can prevent frustrations.
- Building personal connections: Knowing when to focus on business (often preferred in the US) vs. when to engage in personal relationship building (highly valued in the Philippines) can make or break deals.
- Negotiation styles: Adapting to the typically straightforward US negotiation style whilst being mindful of the indirect, harmony-preserving approach often found in the Philippines.
Invest in cultural intelligence training focused on your specific markets. It’s not just about etiquette – it’s about truly understanding different worldviews and business practices to forge stronger, more productive relationships.
Have you had good business experiences dealing with international cultures? We’d love to hear your thoughts on Linkedin …